BREATHING LIFE INTO DATA
Experts in transforming data into practical strategy and execution.
Our mission is to bridge the gap between information and action.
Do you have these sorts of questions? ...
This is what we do.
We work with organisations to make sure they are harnessing data to make evidence-based decisions at all levels of management and in all parts of the group (marketing, CX, operations, HR, finance).
Our mission is your mission.
WHAT WE DO
Analytics + Insights
Our bread and butter - data science and analytics which find the key actions to drive an organisation forward. From simple to sophisicated, focused on the accessible information you have.
Dashboards + Reporting
Experts in dashboard initiatives, not standard reports but insight orientated and adaptable to changing contexts.
Strategy + Tactics
Understanding the organisation and context to work towards key strategies and tactics. This means clearly communicating insights, knowing limitations and getting everyone on board.
Socioeconomic Profling
Using socioeconomic, external and open data to understand contacts, customers, growth opportunities and apply geographic optimisation.
Execution
Where it really matters. Working across teams and revisiting data to execute inititives, be them campaigns, digital actions, locational planing or anything else!
Education + Training
Tailored training and workshops focused on organisational data on topics such as data analysis, interpretation, dashboards, open data and more.
THE DEEP WHITE STORY
For 10 years Deep White has been working with organisations of all shapes and sizes to turn data in action.
Our uniqueness is a very pragmatic approach.
We start with organisational challenges and use data and information to find focused solutions.
We like long-term relationships - the better we know our clients, the more we can help them.
These relationships tend to be intermitent - we are there when you need us.
But we do one-off projects too.
WHO WE WORK WITH
CASE STUDIES
MORE OF OUR WORK
WHO WE ARE
Aaron McAleese
Strategic Analytics Specialist
I am Aaron. I am a highly experienced data and strategy expert - the person who knows enough about data to give it a pulse and enough about organisational strategy to bring it to life. Left brain, right brain, whatever. I love working with organisations to be smart in how they utilise data.
I am very experienced in (and passionate about) helping organisations assess the data they can use (internal, external, being creative) and cutting and dicing it to allow the best decisions to be made. This includes making the data accessible, applying statistical techniques, simplifying it, visualising it and communicating it in ways anyone can understand.
Most importantly, I work to find the key insights and give the recommendations that will make the key differences to an organisation. This involves taking a holistic view of how the organisation operates and the impact in both the short and long terms.
My skills cover the lifecycle from project planning to interrogating raw data to analysis to presenting clear actionable recommendations. I have strong technical skills including database development, statistical modelling, segmentations and building dashboards. I communicate results in engaging and persuasive ways (visualisations, presentations) driving strategic and tactical business decisions.
I have worked with some of the leading global organisations in analytics including dunnhumby, Tesco, John Lewis, Spark NZ, Sony Mobile, Myer, Bupa, World Vision UK and Food Bank Victoria.
“A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do.” - Bob Dylan
GET IN TOUCH
The best way to get started is a no obligation chat.
Please get touch and we can understand you and your challenges
... and if and how we can help