Deep White Analytics : Breathing Life Into Data

BREATHING LIFE INTO DATA

I am a pragmatic end-to-end analytics and data science expert and enabler. I am focused on converting data into action in an evolving tech landscape, empowering leaders to make the best decisions to achieve organisational goals.

I do this as an exceptional practitioner who is timely, tenacious and fixated on delivering genuinely impacting tactics, strategies and executions. I am experienced AI adopter, skilled in building strong data layers, training users, scrutinising outcomes, applying nuance and practical application.

As a leader and mentor, I bring out the best in tech and business teams by guiding them in real world outcomes for data and technology. I communicate clearly, warmly and continually build the trust of key decision makers.

I have strong consulting background across diverse industries, blending seasoned experience with a hunger for the latest techniques. I am passionate about data, AI and other technologies being used in creative and effective ways.

Client Testimonials

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WHAT I DO

Analytics + Insights

The bread and butter - data science and analytics which find the key actions to drive an organisation forward. From simple to sophisicated, focused on the accessible information you have.

Dashboards + Reporting

Expert in dashboard initiatives, not standard reports but insight orientated and adaptable to changing contexts.

Strategy + Tactics

Understanding the organisation and context to work towards key strategies and tactics. This means clearly communicating insights, knowing limitations and getting everyone on board.

Socioeconomic Profling

Using socioeconomic, external and open data to understand contacts, customers, growth opportunities and apply geographic optimisation.

AI Enablement

Working with teams using AI to build strong data layers, training users, scrutinising outcomes, applying nuance and practical application.

Education + Training

Tailored training and workshops focused on organisational data on topics such as data analysis, interpretation, dashboards, open data and more.

WHO I WORK WITH

CASE STUDIES

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Using Data Insights To Enrich Journeys To Gender Equality

MORE OF MY WORK

The unchanged fundamentals of data analytics in an AI world

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CLIENT TESTIMONIALS

"Aaron worked with our team for 6 months over 2022/23. The remit was to create an environment in which business users could self-serve customer insights and business performance. Whilst Aaron’s technical skills are obvious very quickly, I was impressed with his tenacity, problem solving skills and stakeholder approach. The solution he delivered has been widely praised throughout Bupa and is leveraged daily by a wide range of users. This was a challenging project with imperfect data, many new and undocumented processes and very strict governance and risk controls. All in all a fantastic engagement and I wouldn’t hesitate to work with Aaron again."

Matt Dickerson - Head of Advanced Analytics and Insights - Bupa

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... and if and how we can help