We've worked with Aaron at DeepWhite on a number of clients and projects for over five years.  His honesty, integrity, and approach to the job are exemplary.

He has the rare talent of being able to both work with and interpret numbers.  But what really sets him apart is an intuitive understating of what the analysis means for marketing and business strategy.  


Aaron has demonstrated these skills and driven great outcomes across a range of industries and clients.

Simon Gentry, Director, MediaCo


Aaron joined us at a critical time, when we were in desperate need of that unlikely combination of customer and direct marketing strategy AND deep analytics experience.


Aaron delivered in spades: his thinking, expertise and commitment was critical to the delivery of a transformational and business critical project. Aaron constructively challenged the status quo and ideas, but ultimately dedicated himself entirely to the cause; he was very much one of the team, and an incredibly valued team member.

Bernard Wilson, General Manager Loyalty, Data & Media, Myer


We have been lucky enough to work with Aaron on a particularly challenging project whereby Aaron’s attitude and skills were invaluable. As is often the case, the requirements we provided required Aaron to draw on his extensive experience to coach us through the art of the possible.

Aaron is able to collaborate remotely and deliver assets that exceed our original expectations. Aaron is able to deliver outstanding deliverables, even when faced with demanding schedules. 

I look forward to working with Aaron again in the future and could not recommend him more highly.

Kip McManamey, Director, Sports Technology Solutions

Our team has enjoyed working in partnership in Aaron on a number of projects.   He thinks creatively about possible solutions and is prepared to test new ideas.  He has strong capacities in being able to integrate multiple and often complex datasets, organising them to address the issues at hand. In an era of ‘big data’, Aaron’s skills to provide analytical tools to help make sense of it all are very helpful.  

Aaron is also courteous and attentive, with a strong work ethic.  It has been a delight to collaborate with him.

Dr Ruth Powell, Director, NCLS Research


Aaron has partnered with our business extensively for well over a year and has proved an invaluable contributor. A talented data scientist, Aaron is also a business oriented pragmatist and has been able to provide real, actionable insights that have driven tangible results.


He has also proven himself to be incredibly responsive to our often varied requests for assistance – and his ability to translate our broad requirements into something useful has been very much appreciated.


His creative thinking, analytical approach and genuine desire to influence real world outcomes has been of enormous value and we wouldn’t hesitate to recommend him.

Jo Thomas, Group COO / Managing Director, Jinhang


Aaron at DeepWhite has been an outstanding business partner of Mime Analytics for nearly three years. In that time has proven himself to be not only a highly skilled technical analyst, but also a pragmatic and resourceful, taking challenging and disparate data sources and blending them into cohesive, practical, and real-world insights.

The skill to be able to do this across a spread of clients in countries as diverse as Canada, Denmark, Norway, Slovenia - as well as New Zealand and Australia – is testament to his ability to think and act laterally to achieve intelligent, timely outcomes.

Bernard Braithwaite, Director Information & Analytics, Mime Analytics


Aaron was wonderful to work with - we worked with him on an analysis of our donor database and a review of our Christmas fundraising appeal.  He provided us with incredible insights into our database – helping to identify the mix of supporters we have traditionally had and providing demographic donor profiles. He also helped identify a new group of supporters and profile similar supporters to help make upcoming appeals more targeted.


Aaron is very professional and provides a very efficient service. We would highly recommended his services and would certainly work with Aaron again.

Nicole Dunham – Fundraising Manager, Foodbank Victoria


Working with Aaron is always a valuable investment and an enjoyable experience.
He takes the time to understand what we are seeking and skilfully engages and supports our needs.
He knows the research craft and draws out insights in meaningful and accessible ways.
I highly recommend and his work to anyone seeking a highly credible research partner.

Capt Steven Smith – Territorial Director Strategic Change, The SalvationArmy


Aaron completed a thorough review and analysis of the user data we had accumulated since launching "The Climatarian Challenge" smartphone app. Aaron promptly turned around a detailed presentation which gave us some fascinating and useful insights on where our app succeeded and highlighted it's areas for improvement thus helping us guide future development in a data-driven way. Highly recommended!

Mark Pershin, CEO & Founder, Less Meat Less Heat